M13

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Born to complete.
Crafted with choice.

M13 was created not just to offer nicotine pouches, but to reimagine what a smoke-free journey can feel like. Designed to complete AIRSCREAM’s smoke-free mission, M13 brings the same bold thinking and clean design—this time, in pouch form.
We started with pouches, but that’s just the beginning. Because quitting isn’t one-size-fits-all. And neither are we. Freedom. Control. Choice. That’s what we’re here for.
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Our Story

2018

AIRSCREAM launches in the UK with a bold mission: Help people quit smoking without compromise. AirsPops takes off.

2019 - 2021

From Red Dot Design wins to global expansion, AIRSCREAM becomes known for combining form, function, and flair.

2022

INK LORDS enters the scene—designed for vapers who see their device as an extension of self. The CHECK 21 youth protection programme is implemented.

2023

Plans for AIRSCREAM’s R&D lab in the Czech Republic take shape. M13 is born—crafted with care, built to complete the mission, and ready to redefine what nicotine alternatives can be.

2023​

Plans for AIRSCREAM’s R&D lab in the Czech Republic take shape. M13 is born—crafted with care, built to complete the mission, and ready to redefine what nicotine alternatives can be.

2022​

INK LORDS enters the scene—designed for vapers who see their device as an extension of self. The CHECK 21 youth protection programme is implemented.

2019 - 2021​

From Red Dot Design wins to global expansion, AIRSCREAM becomes known for combining form, function, and flair.

2018

AIRSCREAM UK launches in the UK with a bold mission: Help people quit smoking without compromise. AirsPops takes off.

At M13, we’re built on a simple idea:
ONE SIZE NEVER FITS ALL. 

At M13, we’re built on a
simple idea:
ONE SIZE NEVER FITS ALL. 

Every smoke-free journey needs a path—one that’s sustainable, personal, and realistic. That’s why we champion personalisation, flexibility, and sustainability.
We design options, not ultimatums. Think of it like changing your lifestyle—not with crash diets or cold turkey, but with better choices that stick. 
Cutting back sugar without ditching dessert. Swapping the noise of smoking for something smarter. Quitting shouldn’t feel like punishment. It should feel like progress. You choose the pace. We’ll bring the tools.

WHAT’S NEXT? 

Pouches were our starting point. But choice doesn’t stop there—and neither do we. We’re exploring new formats, new ideas, and new ways to give people more control, more freedom, more say in how they quit. Whether it’s another alternative or a smarter way to transition, everything we build comes back to one thing: choice.
Because M13 isn’t just about what’s in your pocket. It’s about what’s possible.
M13-groovie-model-5

OUR STANDARD

Clean • Compact • Consistent

We obsess over the small things so you can focus on the big picture.Flavours that hit the spot. Nicotine delivery that’s smooth and reliable. Textures that just feel right.

No smoke. No shortcuts. Just craftsmanship.

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