RESPONSIBILITY GOES BEYOND THE PRODUCT.
As part of the AIRSCREAM family, M13 is fully committed to protecting youth and supporting responsible use. We proudly inherit the Check Programme, a proactive initiative that ensures our products—pouches and beyond—stay out of the hands of minors and non-smokers.
OUR COMMITMENT TO YOUTH PREVENTION
M13 was created to offer adult smokers a smarter alternative—not to spark a new generation of nicotine users. That’s why we follow strict age-verification practices and only work with partners who uphold responsible retail standards.
We offer choice, not curiosity;
Support, not temptation.
That’s the M13 standard.
We fully comply with nicotine product regulations in every market we serve.
Our packaging is clean, informative, and deliberately designed for adults —no flashy graphics, no gimmicks, no youth appeal.