A New Rhythm for Your Nicotine Journey
Meet Groovie – Expressive nicotine pouches inspired by culturally rooted flavours.
A New Rhythm for Your Nicotine Journey
Meet Groovie – Expressive nicotine pouches inspired by culturally rooted flavours.
PRODUCT OVERVIEW
Groovie marks M13’s expressive new pouch series, crafted specifically with the U.S. palate in mind. Drawing inspiration from native and culturally rooted flavours from across the Americas, Groovie connects users to their experiences through authentic, memorable taste profiles.
Groovie represents more than flavour—it's about identity, familiarity, and the comfort that flavour can offer during moments of personal change.
What Makes Groovie Different?
Culturally Inspired Flavours.
Groovie flavours are thoughtfully inspired by culturally significant taste profiles, carefully selected to resonate deeply with adult users navigating their nicotine journey.
Quality & Heritage.
Built on the trusted heritage and innovative spirit of AIRSCREAM UK, Groovie delivers consistent quality and a reliable nicotine experience—ensuring every pouch meets high standards for taste and satisfaction.
Personal Connection.
At M13, we understand quitting isn't just about products. Groovie's familiar flavours help ground the experience, making the journey feel personal, manageable, and meaningful.
Discover Groovie’s Authentic Flavours
Explore the carefully crafted, culturally inspired flavours introduced by Groovie:
Wintergreen
Crisp and invigorating, Wintergreen hits you with a cool, minty blast that keeps you feeling energised and grooving from morning to night.
Groovie is all about authentic connections—each flavour crafted not just for taste, but to anchor your nicotine experience in a sense of personal identity and familiarity.
Our Commitment to Quality
Groovie debuted on a global stage at TPE Las Vegas 2025, representing a milestone for M13. As part of AIRSCREAM UK's continuing commitment to innovation, quality, and responsible nicotine alternatives, Groovie carries forward a legacy of excellence and thoughtful product design.