M13 AT INTERTABAC 2024
- April 28, 2025
- Event
Our second step. A meaningful one.
From September 18th to 20th, M13 joined AIRSCREAM at InterTabac 2024 in Dortmund, Germany—the world’s leading trade fair for tobacco and next-gen alternatives.
It was just our second global showcase, but a valuable opportunity to introduce Flavour Boozt to the European stage. In a space shared by nearly 800 exhibitors from over 70 countries, we were grateful for the conversations, curiosity, and warm reception from partners across the region.
FLAVOUR, WITH INTENTION
At the heart of our presentation was Flavour Boozt—our flavour-enhanced capsule pouch series designed for those seeking a cleaner, more personalised way to transition away from smoking.
Our goal wasn’t to stand out, but to connect—with people looking for practical, satisfying options that feel made for real life.
A SMALL PART OF A BIGGER MOVEMENT
As part of the AIRSCREAM family, M13 is proud to contribute to a mission that prioritises quality, accessibility, and responsible innovation. With new operations in Prague—including an ISO 7 cleanroom and bonded warehouse—the foundation is being laid for long-term growth in Europe, and we’re honoured to be part of that next chapter.
LOOKING AHEAD
Next, we head to TPE 2025 in Las Vegas, where we’ll introduce Groovie—our most expressive pouch line yet.
We’re early in the journey, and there’s plenty more to learn. But if InterTabac reminded us of anything, it’s this:
Meaningful change is built step by step.
And we’re proud to be taking those steps—together.