FIRST SHOWCASE, FULL FLAVOUR: M13 DEBUTS AT WORLD VAPE SHOW DUBAI
- April 28, 2025
- Event
Flavour-forward. Future-ready. Fully unleashed.
The 2024 World Vape Show in Dubai marked a major milestone—M13’s first global expo appearance. And we didn’t just show up. We showed off.
As part of the AIRSCREAM collective, M13 introduced Flavour Boozt to the world: a bold, capsule-based nicotine pouch series designed to elevate how nicotine can taste, feel, and fit into modern lifestyles. In a hall of sameness, we stood out—for all the right reasons.
A NEW FLAVOUR STANDARD
Flavour Boozt brought something fresh to the table: fuller flavour, smoother release, and a premium nicotine experience, crafted with quitters in mind. It drew attention from regional distributors, creators, and retailers seeking alternatives with real substance.
POWERED BY A WINNING LEGACY
The launch came just as AIRSCREAM UK clinched Best E-liquid of the Year with Pink Crystal, reinforcing the group’s position as a flavour leader. M13 may be the new kid on the block, but the roots run deep—and the standards stay high.
WHAT’S NEXT?
Our journey’s just begun. With fresh momentum and growing interest across markets, M13’s next stop is InterTabac 2025—where we’ll continue shaping the future of nicotine alternatives.